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Post by account_disabled on Jan 25, 2024 9:49:56 GMT 5.5
The main thing to remember: contact smaller authors in your niche, make sure they don't buy followers, and see if their engagement rate is as significant as their follower count." Partnering with micro-critics is one of the global influencer marketing trends that will impact businesses in 2023. It is not for nothing that it occupies the central place. If you look at these statistics . TikTok micro-influencers (creators with more than 15 Job Function Email List thousand followers) generate the highest level of engagement among other social media: This is the largest indicator that characterizes this number of users: 17.96% compared to, for example, only 3, 86% on Instagram. If you plan your campaign well, you can achieve even better results. Let's take the example of Boohoo. content creators and achieved a 21.3% engagement rate . In addition, the videos received 3.4 million likes and 23.7 million views. Another example: To reach Gen Z customers, Casio partnered with lifestyle and sports influencers. The campaign resulted in 104 thousand engagements, 2.1 million views and 5 thousand clicks on the website. Brands such as Daniel Wellington, Adidas, Sephora, Airbnb and Nike also boast creative influencer marketing campaigns with micro- and macro-influencers on TikTok. Get creative and personalize your brand Personalized content brings a lot of humor and fun, creates an emotional connection with people and becomes contagious. Ryanair and Duolingo can give you masterclasses in viral TikTok marketing with branding and personalization. Check them out below.
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